Many businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process and having a clear strategy. It is also about structuring every aspect of your business to include a marketing function.
Small initial capital outlay. Most businesses require you to have a huge amount of savings to get started. With internet marketing, you can start on any shoe string budget and gradually build your business. You can start an internet DECENTRALIZED business by joining an affiliate program for free and market it using the free or cheap advertising methods and start getting some checks coming in.
Yes, it takes time to build, but once it is built, my business will continue to pay me a residual income, no matter what I do, because I am leveraging the efforts of my network that I have built, to create a continuous income stream for me. I don’t have to be there 70 or 80 hours a week. After all, isn’t that what it means to “own your own business”?
Impatience is usually a common mistake most entrepreneurs make when selling a business. They want to exit the business and the want to do it fast. Being impatience can affect your deal negatively because your potential buyers need time to go over the deal and if you add pressure on them to sign the deal; they will smell a rat.
THE GOOD, THE BAD, THE UGLY: Not all network marketing companies are created equal. There are some excellent ones, some okay ones, and some down right awful, ugly ones. If you are looking for a network marketing company, you have to do your due diligence and make sure that you find an excellent one. Remember that you are investing in your future.
Rifles leave a neat, clean hole where you point them. Shotguns scatter shot in the general direction you point them. Most failed marketing efforts are born in a scattered marketing message aimed at the world.
These are just a few of the things that you need to keep in mind on how to start an ice cream business. keep in mind though that in any business, there are risks and uncertainties that are involved and you must also prepare to face them as well.