Worldwide of business development and branding, going digital is all the buzz. So simply what is digital marketing and how can we utilize it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brand names through digital media channels. Digital media, at the moment, consists of sites, social networks, radio, tv, mobile and even types of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is thought about digital marketing.
This leaves just various forms of person-to-person (P2P) marketing, print marketing and direct marketing beyond the digital marketing umbrella. Even then, print ads, direct-mail advertising, print directories, billboards and posters are all beginning to connect to their digital counterparts. With products like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional advertising and marketing usually has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing companies, business owners and consumers alike. The ever-increasing demand to reveal quantifiable outcomes makes going digital a dream for the digital marketing company. The majority of digital media, including websites, social networks and mobile advertising is a lot easier to track than standard marketing media such as print marketing.
For business owners, numerous forms of digital marketing are extremely low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print marketing and direct mail. These digital channels are readily available to businesses of any size, and assist to even the playing field for start-ups, small companies and independent consultants looking for brand-new organisation.
For customers, the fast lane of life makes digital advertising a must. When customers require items and services, gone are the days of thumbing through a phonebook to discover them. Now, we whip out our mobile phones or head to our computer systems for responses – and we discover them quickly.
Using Digital Media to Build Your Business and Brand
No matter what size your organisation is – big or little to medium sized organisation/ business (SMB or SME) – you can effectively market your business through low-priced digital channels. The structure of your marketing efforts will be your website. Invest carefully in your site, and make certain that it does the following:
Adequately represents your business and brand name (feel and look, messaging).
Properly speaks to your target market.
Can be discovered by searchers on the top online search engine.
Is updated and quickly navigable.
Supplies multiple channels for customer communication.
Connects to other marketing efforts.
It is suggested that you deal with a professional web design firm that is skilled in web advancement and search engine optimization. Since your site is the foundation to and from which all other digital channels will lead, it should be thought about one of your top organisation investments.
Once you have your website complete, the next steps would be to launch regular month-to-month or bi-monthly e-mail projects, and connect with clients through social networks. If you are really on a shoestring budget, these are efforts that can be done internal (by somebody with the correct understanding) or for a low cost by an outdoors digital marketing firm. Be sure that all of your efforts lead customers back to your site where they can totally engage with your organisation, products and services, and select the channels through which they call you.
If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for seo and pay-per-click advertising. Lots of organisations today rely greatly on being discovered online to get new customers. A common mistaken belief amongst company owner is that simply having a website indicates that clients will find it. Not so. Your site must be developed with specific key words and expressions, meta information, page content and linking techniques that will help it reach leading search rankings.
Because numerous key words and phrases have stiff competition for leading search rankings, you will require to supplement your organic seo efforts with pay-per-click advertising. Getting developed with pay-per-click advertising campaigns can be a little challenging, but with a little time, effort and direction, that too can be achieved internal, or for a sensible cost through an outdoors digital marketing firm.
Beyond e-mail, social networks marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, tv, electronic signboards and far more are available as marketing outlets. Whatever digital efforts you choose, they must all link and tie into your foundation – your company website. Learn more about integrated digital marketing here.