There was a time, not so long ago, that search engine optimization (SEO) simply involved putting some keywords on a page and your website would easily get found. Now, in the days of page rankings and algorithms, there’s much more to it. What’s more, there’s so much more competition on the Internet, that it is nearly impossible to get ranked without an SEO program for your website. You know you need SEO, but aren’t sure how to get started. That’s when it’s time to consider your options and find the Best SEO firm for you.
Cost. You can get a rough idea of what SEO services cost by checking out other sites that have packages to offer. If the company that you are dealing with seems to be extremely cheap, the chances are their services will be low quality as well. Opt for those companies that aren’t too cheap but also aren’t too expensive.
Third, ask any search engine optimization company to give you references. If they say they are good you should ask them to prove it. They should have a nice list for you to scan. You should see that they have ranked several websites for their desired keyword on page one of Google.
Any company that guarantees you a number one rank on Google is outright lying. Just because a company won’t guarantee it doesn’t mean they can’t do it either -it is simply something that cannot be set in stone. Buying the top organic search engine rankings is not possible and Google decides the ranking of each website based on over 100 different factors. Now if a company promises to get you in the top 10 or 20 of Google search results that is more realistic.
Another factor that makes the difference between a good SEO firm and another not so good one is whether the SEO company understands and takes into the account the actual market share calculations while framing the Search Engine Optimization plans. That is, understanding the search market share of the major search engines, Google, Yahoo and MSN. These form the basic guidelines in deciding on an SEO company.
If you’ve already gained a reasonable amount of SEO knowledge through doing SEO on your own, then you have a competitive advantage; however, if you are new to SEO, you’ll want some tips to help you find the right SEO firm for your business goals.
The company should track and record optimization results. They should be using tracking tools to measure traffic, rankings and conversions. You should get a monthly or quarterly report from them.